TRANSFORMATION OF CONSUMER BEHAVIOR OF TOURIST SERVICES IN THE CONTEXT OF DIGITALIZATION: FOREIGN EXPERIENCE
Vladislav O. Bessarabov1, Nikita E. Petrenko2
1Donetsk National University of Economics and Trade named after Mikhail Tugan-Baranovsky, Donetsk, Russian Federation
2Novosibirsk State University of Economics and Management, Novosibirsk, Russian Federation
Keywords: tourism, consumers of tourist services, digitalization, technological platforms
Abstract
The article outlines the cultural, historical and technological prerequisites, features and factors of structural and substantive changes taking place in modern world tourism and related industries. It is proved that digitalization acts as an unconditional catalyst for changes in the behavior patterns of consumers of tourist services, as evidenced by the results of research conducted by the World Tourism and Travel Council, as well as the World Tourism Organization. The generalization of existing foreign experience in terms of the transformation of consumer behavior convincingly indicates the shift of a number of actions for organizing tourist trips to an online format - starting from the choice of routes and practical travel logistics, the choice of accommodation facilities, ending with the exchange of impressions, assessments, and emotions of tourists.
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