Home – Home – Jornals – Scientific journal “Vestnik NSUEM” 2026 number 2

The development of rural tourism is urgent to Russia, which makes the related phenomena interesting for the scientific treatment. The objective of the present work is a study of the integration of goat farming and tourism via analysis of the content of a sample of cases. The material is the information extracted from advertisements linked (directly or indirectly) to goat farming and leisure-recreation services. A total of twenty cases was established. The content-analysis procedures include the determination of the principal profiles of entrepreneurial activity, the delineation of tourism elements, and the score-based evaluation of the significance of the latter in the general activities. It is established that the integration of goat farming and tourism appears widely in the country’s space. It is based either on goat farming and production and selling of its products or pure recreation. The main tourism elements are tasting goat milk and related products, master classes, leisure events, photo sessions with goats and excursions. Generally, the studied cases demonstrate a dichotomy. A part of them is related to so-called «primitive» agritourism (leisure-recreation services supplementary to farming), and another part is related to the special development of rural tourism. Such a dichotomy seems to be practically useful, and the integration of goat farming and tourism shows the evident potential. The latter is especially notable due to the perspectives of clustering rural, gastronomic and health tourism. Moreover, the studied cases indicate on the positive effects from the integration of goat farming and tourism for strengthening the traditional values of the Russian society, including those related to family and labor.