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Scientific journal “Vestnik NSUEM”

2026 year, number 1

THEORETICAL AND METHODOLOGICAL ASPECTS OF DIGITAL PLATFORM OPERATION

Sergey A. Filatov, Natalia G. Sukhorukova
Novosibirsk State University of Economics and Management, Vladikavkaz, Russian Federation
Keywords: digital platform, platform economy, technological paradigm, digital platform market, regulation of digital platform markets

Abstract

This article provides an integrated description of the economic category “digital platform”, reflecting various levels of economic relations. At the essential level, digital platforms represent an emerging new economic order - the digital economy. In terms of their manifestations, digital platforms act as both a business model and innovative market mechanisms. The paper proposes that the emergence of a platform economy and the resulting increases in economic activity, efficiency, and the creation of new markets contribute to the country’s overall economic growth and the development of the socioeconomic system. The article focuses on digital platform markets and the specific features of their functioning. It is noted that the development of the platform economy requires effective antitrust regulation.