ALGEBRA, HARMONY, AND MEMES: A LATIN AMERICAN SEMIOTIC APPROACH
Inna Gennadievna Merkoulova
International Center for Semiotics and Intercultural Dialogue of the State Academic University for the Humanities, Moscow, Russia
Keywords: digital culture, meme, mediatization, meaning, semiotics
Abstract
The new issue of the Latin American semiotic journal “deSignis” (No. 41, July-December 2024) focuses on the topic of digital culture and memes. Leading semiotic experts from Argentina, Brazil, Mexico, Uruguay, and several European countries reflect on the phenomenon of the meme as part of the general digital culture in the context of the production and dissemination of meaning. The articles in the issue represent the so-called “third-generation semiotics”, which in the 21st century strives for an interdisciplinary dialogue with philosophy and anthropology.,
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