The phenomenon of the “information bubble” in the light of the digitalization of modern reality: an ontological aspect
E. A. Butina1,2
1Novosibirsk State Agrarian University, Novosibirsk, Russia
2Novosibirsk State Pedagogical University, Novosibirsk, Russia
Keywords: ontology, digitalization, social networks, information bubble, filter bubbles, epistemic echo bubbles, echo chambers, recommendation algorithms, Internet communication models
Abstract
Introduction. Modern society and the value system of its representatives are changing significantly under the influence of Internet technologies and social networks in the course of intensive digitalization. The work of social networks is based on the principle of recommendation algorithmization, as a result of which the user receives content in accordance with their preferences, interests, political views and value system, and content is personalized. Further, the so-called “information bubbles” are formed, understood as a limited/immeasurable digital space formed by the interests and preferences of the user. These spaces have an impact on modern society. The research methodology is based on an ontological analysis of existing works on the problem of the transformation of the information space, which consists in the appearance of relatively new “components”: information bubbles, “filter bubbles”, “epistemic echo bubbles”, “echo chambers”, significantly changing the perception of reality by man and society as a whole in the direction of distortion. Discussion. The purpose of the article is to consider the phenomenon of the “information bubble” in the ontological aspect, to explore the principles of algorithmization of content in social networks. There are not enough studies devoted to the consideration of this problem. It is necessary to pay close attention to the algorithmization of content, the formation of information bubbles, as they influence the formation of the worldview of the younger generation and adjust the value system of adults, whose worldview, as expected, has already been formed. Conclusion. The formation of a modern person’s worldview and value system occurs under the influence of social networks, where he chooses articles, opinions, images of interest to him, and then recommendation algorithms provide information confirming his views, thereby creating an information bubble. The concepts of “information bubble”, “filter bubbles”, “epistemic echo bubbles”, “echo chambers”, their influence on the formation of the worldview of society, its value system are considered. A model of a triple content selection filter and models of Internet communication are presented.
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