Value foundations of media education: socio-philosophical discourse in Russia and China
Yunsheng Zhang
Shandong Institute of Physical Education, Jinan, People’s Republic of China
Keywords: media education, value foundations, discourse, global media space, ontological projections, social philosophy
Abstract
Introduction. The polyphonic state of the media universe will allow us to talk about cognitive co-evolution and the desire for super-complexity of noospheric knowledge of man and humanity, from which, in fact, today a universal social picture of the world is formed. In matters of education in the global media space, one has to rely, firstly, on the historical experience of the “spiritual ascent” of each individual civilization; secondly, on the strengths of a person’s cultural model, patterns of intellectual and creative development; thirdly, on the understanding of media education as a universal program for the formation and development of knowledge about the world. The study aims to reveal the modern understanding of educational activities in the media space, within the framework of the Russian-Chinese socio-philosophical discourse, outlining the value foundations of media education. The research methodology contains ontological and socio-philosophical projections in the development of a new concept of “media education” in its value foundations. The discussion of the value foundations of media education is framed within the framework of the content of Russian and Chinese value priorities in the media space. The development and strengthening of bilateral relations is planned on the basis of media platforms. In this regard, ontological value projections in the genesis of the formation of enlightenment as a universal program for the formation and development of knowledge are considered. Some parameters of media education as a source and mechanism of cognitive changes on a mass scale are formulated. And a definition of the concept of “media education” has been developed in its value foundations as an invariant of innovative educational practices. Conclusion. Conclusions are drawn about the possibility and necessity of forecasting media educational activities with the need to maintain a balance between innovations and traditions in order to preserve unique experience and national identity.
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