FEATURES OF E-COMMERCE DEVELOPMENT IN RUSSIA: B2C AND B2B
Lidia N. Strebkova
Siberian University of Consumer Cooperation, Novosibirsk, Russian Federation
Keywords: online trading, e-commerce, retail, wholesale, B2C, FMCG, B2B
Abstract
In recent years, there has been a steady trend towards digitalization of retail and wholesale trade. The article discusses the current state of online retail in Russia, provides the main indicators characterizing the current level and dynamics of online sales. Key elements of online commerce in Russia and factors affecting the online retail import have been identified. Describes the current state and development prospects of the FMCG market in Russia, including risks, main strategies, and customer behavior. The main global trends in the development of the В2В e-commerce and the features of wholesale online trading in Russia are also considered.
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