DIGITAL TRANSFORMATION OF ENTERPRISES IN SVERDLOVSK OBLAST UNDER THE NATIONAL PROJECT “LABOR PRODUCTIVITY”: CHALLENGES AND IMPLEMENTATION PROSPECTS
E.V. Potaptseva, A.O. Ponomareva
Institute of Economics of The Ural Branch of The Russian Academy of Sciences, Yekaterinburg, Russia
Keywords: digitalization of business, productivity, effectiveness of government mechanisms, national projects
Abstract
Digital transformation is a key factor in improving the productivity of Russian enterprises. The national project titled “Labor Productivity” aims to stimulate productivity growth at the enterprise level, including through the adoption of digital technologies. A digital platform, эффективность.рф, developed by the Autonomous Non-Commercial Organization Digital Productivity Technologies (CTP), operates as part of this project. The platform provides enterprises with tools for digitalizing business processes, helping to optimize production chains, reduce costs, and improve management efficiency. This study aims to assess the effectiveness of the government-proposed digitalization mechanism and its demand among enterprises. The subject of the research is the interaction of enterprises with the эффективность.рф digital ecosystem. The study formulates the hypothesis that a systematic and comprehensive approach to state regulation and support measures is essential for advancing enterprise digitalization. The article employs methods of structural and dynamic analysis using data from the Unified Interdepartmental Statistical Information System (UISIS), the digital platforms производительность.рф and эффективность.рф, and the SPARK-Interfax analytical system. We have conducted semi-structured interviews to gather feedback from enterprises participating in the national project regarding the effectiveness of the digital platform. The study analyzes the performance metrics of the эффективность.рф digital ecosystem over the period 2021-2024. The survey results reveal low awareness and interest among enterprises regarding the эффективность.рф platform. The research identifies the challenges enterprises face in digitalizing within the framework of this interaction mechanism. Despite the availability of domestic IT solutions, many enterprises remain unprepared or uninterested in adopting them. The findings of this study can contribute to identifying ways to improve enterprise engagement with the platform, facilitating the successful implementation of digital technologies within the framework of the national project.
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