ENVIRONMENTAL TRANSFORMATION OF THE RUSSIAN HOSPITALITY INDUSTRY: CURRENT STATE ASSESSMENT AND INCENTIVE TOOLS IDENTIFICATION (based on expert survey results)
N.I. Rubanova1, T.V. Rassokhina2, V.S. Saar3, L.M. Shagarov4
1Institute of Natural and Technical Systems, Sochi, Russia
2Russian International Academy for Tourism, Moscow, Russia
3Energy of Development Autonomous Non-Profit Organization, ROSATOM State Atomic Energy Corporation, Moscow, Russia
4Krasnaya Polyana NAO Resort, Sochi, Russia
Keywords: sustainable tourism, green tourist product, accommodation facilities, survey, ESG principles, environmental initiatives
Abstract
The relevance of this study stems from the need to accelerate the transition of the Russian tourism industry, particularly the accommodation sector, to the principles of sustainable development. This transition emphasizes the rational use of resources, preservation of cultural values, and engagement of local communities. The study aims to identify challenges and determine the conditions and tools necessary for promoting ESG principles in the Russian tourism sector. The focus of the research is on the current level of environ-mentalization (“greening") in domestic accommodation facilities, as well as the factors that hinder or stimulate the industry’s transition toward eco-friendliness and sustainable development. The study methodology involved a survey of accommodation industry representatives, including owners, managers, and line staff, from various regions of the Russian Federation. A total of 73 questionnaires were collected and analyzed. Additionally, data from open sources, including information on tourists’ preferences regarding sustainable tourism, were utilized. The results indicate that, at present, Russian accommodation facilities primarily implement measures that yield direct savings of resources such as energy and water. However, expert organizations’ recommendations have minimal influence on their “green" agenda. The main obstacles include a lack of domain-specific knowledge, concerns about high costs, insufficient incentives, and low demand for ecotourism products among tourists. The study revealed a strong demand for state support and the creation of a “best ESG practices " repository of in tourism. Most respondents expressed support for establishing a national certification system for eco-friendly and sustainable accommodation facilities. The conclusions and recommendations of this study can be used by government bodies to develop relevant policies, as well as by industry associations and accommodation managers in formulating sustainable development strategies.
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