Home – Home – Jornals – Scientific journal “Vestnik NSUEM” 2025 number 1

The article is devoted to a comprehensive analysis of the use of artificial intelligence (AI) technologies in business management based on a comparison of foresight session data and expert survey results. The study was conducted against the backdrop of rapid transformation of market conditions and increased global competition, where companies are increasingly seeking to integrate AI technologies into their activities to optimize management processes and improve decision-making mechanisms. Particular attention in the article is paid not only to the potential of AI in improving the efficiency of business processes, but also to the ethical, legal and social issues that arise. The methodological basis of the study includes the analysis and synthesis of data obtained during the Foresight session held at the Southern Federal University and survey data, which involved more than 300 experts from different regions and industries. The research emphasizes the importance of an integrated approach that takes into account both the technical aspects of AI and the human factor. Its results show that, despite the significant prospects for using AI in entrepreneurship, there are serious obstacles to this process, particularly the lack of qualified specialists, high costs of implementing and supporting technologies, as well as the lack of a clear regulatory framework. The authors offer recommendations for businesses on the integration of AI, including the development of educational programs, optimization of project financing and compliance with ethical standards. This study contributes to the understanding of both the current state and future prospects for using AI in business management and also contributes to the development of strategies to overcome existing and future problems.