Home – Home – Jornals – Scientific journal “Vestnik NSUEM” 2024 number 4

The research is devoted to the theoretical understanding of methods and approaches to the management of financial assets of the organization, which is of relevance today and requires a detailed study taking into account the new trends of modern economy. The research in this area will clarify and systematize the existing approaches to financial asset management, as well as identify and analyze their advantages and disadvantages, and develop more effective strategies of financial asset management, adapted to specific conditions and needs of the organization. An important aspect of the research is the analysis of new trends in the modern economy, such as digitalization, globalization and changes in consumer behavior. Taking these factors into account will identify new opportunities and challenges that organizations face in managing their financial assets. Therefore, the research in this area is of great importance for the practice of financial management in the current environment. The results and conclusions of the study will help organizations to optimize their financial strategy, minimize risks and effectively use their financial resources to achieve their goals.