Home – Home – Jornals – Scientific journal “Vestnik NSUEM” 2024 number 3

In modern conditions, the concept of sustainable economic development is effectively implemented through the processes of introducing ESG principles into the activities of enterprises in various industries. The hospitality industry is currently poorly engaged in the ESG transformation process. This is evidenced by the absence of companies from the hotel and restaurant business in ESG ratings. Modern realities require hospitality industry enterprises to reorient their activities in accordance with the principles of ESG transformation. ESG principles can be actively introduced into the cycle of use of fixed assets: from capital investment objects to liquidation objects. Fixed assets play a key role in the operations of hospitality businesses. Consumer demand for the company’s services depends on their volume, technical condition, as well as appearance. Corporate culture and the ESG agenda in modern conditions have a huge impact both on the entire resort and recreational industry of the country, and on the use of fixed assets within the industry. The purpose of this work is to assess the impact of corporate culture and the ESG agenda on the business activity of hospitality enterprises and the use of fixed assets. The ESG transformation of resort and recreational enterprises can be aimed at protecting the hospitality industry as a whole, as well as in the state economy, from risks that may arise due to conditions of uncertainty. The implementation of ESG transformation will contribute to the formation of a positive image, increasing the operating efficiency and competitiveness of entities in the hospitality sector.