Home – Home – Jornals – Humanitarian sciences in Siberia 2022 number

The article reveals the informational content of commercial advertisements in the pages of the first private periodicals of Tomsk («Sibirskaya Gazeta» and «Sibirsky Vestnik») as a means of promoting goods and services in the local market. The author solves the following tasks in the publication: to identify the main groups of advertised products; highlight the common and distinctive features in advertising of Tomsk newspapers. Advertising was directly related to sale of products and informed readers about the range of products, current prices, new arrivals, and discounts. According to the publications, non-food products (cultural and household, medical, agricultural equipment, household and luxury items, etc.), grocery, gastronomic, fruits and vegetables, fish and meat, as well as crop products were widely represented in the local market. The service sector (passenger and cargo transportation, insurance, printing, hotel service and photography) was characterized by a gradual increase in the number of ads. Products in the first private periodicals were advertised both by Tomsk, and foreign, metropolitan, and other Siberian entrepreneurs, that stimulated the development of the local market of goods and services. The ads differed in a certain structure (the name of product or service, price, owner’s name, designation and address of the trading establishment, etc.) and design (font, frames, product image). The author concludes that advertising publications are an important historical source on the history of regional entrepreneurship and trade. Based on these materials, it becomes possible to identify systemic changes in the Tomsk society of the late XIX - early XX century, characterize the practical interests of population, reveal the world of commerce and the attitude of public opinion to it, draw up a scheme of trade relations of Tomsk merchants.