CORPORATE RELIABILITY OF THE DIGITAL ECOSYSTEM IN THE SPHERE OF RENDERING BANKING SERVICES
E.A. Vetrova
a:2:{s:4:"TYPE";s:4:"TEXT";s:4:"TEXT";s:66:"Institute of Economic Research, Donetsk, Donetsk People’s Republic";}
Keywords: ecosystem, banking sector, digitalization, corporate reliability, marketing strategy, digital platform, technologies, banking services
Abstract
The article considers the preferences received by all participants of financial transactions in the course of implementation of digital technologies. It identifies the opportunity to modify the general marketing banks strategy based on digitalization and, as a result, to change the entire bank system configuration towards the strengthening of corporate banking structures through the creation of digital ecosystems. It was proved that corporate reliability of digital ecosystem in the market of banking services was ensured by absolute minimization of credit and other financial risks, total elimination of bank fraud. The formation of digital ecosystem in DPR based on the institution of Central Republican Bank (CRB) was suggested. It is substantiated that creation of the CRB DPR ecosystem will secure working capital for enterprises and other business entities of this old industrial region and will increase the efficiency of local authorities in provision of social and other essential services to the public.
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