ECONOMIC BEHAVIOR OF PRIMATES AND "PERSPECTIVES" OF NEUROECONOMICS
Dmitriy Vladimirovich Vinnik
University under the Government of the Russian Federation, 49, Leningradsky av., 125993, Moscow, Russia
Keywords: neuroeconomics, ethology, capuchins, primates, rationality, economic behavior, neuroimaging, preferences, rational choice
Abstract
The study of primates demonstrates that economic behavior is not specifically human at the level of elementary actions such as rating of benefits, risks and decision-making. Behavioral experiments on primates and humans using neuroimaging tools are theoretically capable to reveal the neurophysiological substrate responsible for type of behavior known as economic and construed as rational. These limitations can partially be overcome only by real-time invasive neurovisualisation in real economic conditions. However, this is obviously unacceptable on ethical grounds. Moreover, the most representative neuroimaging tools can only be used in stationary conditions. An approach is proposed based on analysis of behavioral bigdata collected from mobile devices. Some clusters of these data directly reflect economic behavior, while other data represent related cognitive functions
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