Influence of Digital Economy on Business
V.D. Markova
Institute of Economics and Industrial Engineering SB RAS
Keywords: цифровая трансформация бизнеса, платформенные бизнес-модели, модель В«продукт как услугаВ», новая производственная философия, Digital transformation of business, platform business models, model В«product as a serviceВ», new production philosophy
Abstract
Author’s position concerning directions of digital economy’s influence on industrial companies’ activities is presented in the paper. Russian and foreign publications on digital transformation practices are analyzed. Main attention is paid to new instruments and principles of business management which determine company’s competitiveness in digital economy and help to develop new production philosophy. Analysis of Russian companies’ cases revealed that digital transformation yet covers only limited number of processes and business objects.
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