Home – Home – Jornals – Humanitarian sciences in Siberia 2018 number

The article characterizes the distribution of books for children and youth in the eastern regions of Russia. The study methodology is based on a combination of landscape-reconstructing principles, questionnaires, surveys and a comparative typological analysis. The children’s book takes a significant share in the assortment structure of all main channels: bookstores, represented by bookselling networks and independent shops; online stores; book departments of supermarkets (non-core retail); kiosks and stalls; book fairs. The joint retail network “Chitai-gorod”-“Bukvoed” has become the largest network book-selling enterprise in Russia by 2017. The children’s literature share in the book assortment of the network is about 23 %. The children’s book takes for 30 % in the book turnover of regional chains (“ProdaLit’”, Irkutsk, 1996, 50 stores; “Mirs”, Khabarovsk, 1992, 30 stores, etc.). Small independent bookselling companies: “Peremen” (Novosibirsk, 2014), “Baken” (Krasnoyarsk, 2013), “Fedormikhailovich”, “Korneiivanovich” (Krasnoyarsk, 2014-2016), “Kukulya” (Irkutsk, 2016), and others appeared in recent years. They offer an original children’s assortment and carry out various activities to promote children’s books. A block of children’s literature has a leading position (25,67 %) in the assortment map of the Internet-channel. The share of children’s literature in the book departments of hypermarkets increases annually and has become the largest (36,95 %) by 2016. Book-fair projects play a great importance in promoting children’s books in Siberia and the Far East. Most successful of them are Krasnoyarsk Fair of Book Culture (2007-2017), Irkutsk International Book Festival (2017), which are supported by the largest Russian sponsors. The article reveals key trends specific to the markets of the children’s book in the Siberian-Far Eastern region.