INNOVATION IMAGE OF REGION AND ITS CONSTITUENTS (BY EXAMPLE OF THE INTERNET-IMAGE OF THE INNOVATIONS SYSTEM OF THE ROSTOV REGION)
D.A. Ruban
Cherepovetsk State University, Lunacharskogo Ave., 5, Cherepovets, Vologda region, 162600
Keywords: инновационная деятельность, интернет-технологии, образ региона, региональная инновационная система, Ростовская область, innovation activity, Internet-technologies, image of region, regional innovation system, Rostov Region
Abstract
Development of innovation economy in Russian regions requires adequate information support. Innovation image of region is information-related concept that characterizes ideas on innovation activity on a given territory distributed through the different channels (object image) and fixed in the collective mind (perceived image). Of big importance is Internet-image of regional innovation system that is aimed at reflection of not only its general success, but also the realized functions. By example of the Rostov Region, it is shown that such an image should be balanced and include recognizable symbol (for instance, any innovative product). Business community and administrative authorities in regions should pay efforts for special formation and promotion of the Internet-image of innovation system.
|
