Adaptation Strategies and В«Anti-Crisis Measures» of Russians Under Economic Crisis
O.G. ECHEVSKAYA1,2, S.V. CHECHIKOVA3
1Institute of Economics and Industrial Engineering, Siberian Branch of the Russian Academy of Sciences, 17, Ac. Lavrentiev av., Novosibirsk, 630090, Russia
2Novosibirsk National Research State University, 1, Pirogov st., Novosibirsk, 630090, Russia
3Moscow School of Social and Economic Sciences, bld. 2, 82, Vernadsky av., Moscow, 119571, Russia
Keywords: кризис, потребительское поведение, практики, стратегии адаптации, Новосибирская область, crisis, consumer behavior, practices, adaptation strategies, Novosibirsk Oblast
Abstract
The article describes strategies for adaptation to the crisis conditions of 2014-2015 performed by urban and rural residents of Siberia, who have experience in overcoming earlier crises. We use the data collected from semi-formalized interviews to analyze people’s ways of adapting to the crisis, as well as conceptions about how their actions during previous crises hindered or helped to adapt to the crisis today. We design a typology of adaptation strategies that includes ones for minimizing risks, maximizing benefits, «temporary conservation» and combined strategies. The conclusion is drawn that the boundaries of crises are relatively blurred, which indicates that individuals «hit» crises unequally. Moreover, we show that crisis events, interpreted against individual and family biographies, are described as «personal crises» not always tied to formal crisis years in Russia, but rooted in regionally specific contexts and related to significant biographical developments. Both groups of urban and rural residents invent their own rules and anti-crisis measures; they rethink the experience of overcoming previous crises in the context of events that are relevant today.
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