Home – Home – Jornals – Humanitarian sciences in Siberia 2017 number

The article considers peculiarities of forming the national culture image under conditions of a Siberian metropolis. For the first time it has been made on Novosibirsk materials. To achieve the study objectives a model-based approach has been applied for the first time. The sources consist of data and reports provided by national-cultural organizations, interviews, and data of included observations. The national culture is diverse and it is manifested in activities of the society, social institutions, national traditions, spiritual values, peculiarities of language and lifestyle, and covers the totality of spiritual and material cultural phenomena produced and consumed by ethnic groups. It gives the opportunity to shape an ethnic-cultural model, which components allow revealing features of the national culture image creation. The ethnic-cultural model should provide understanding of the national culture model, which is the result of activities of national cultural organizations to adapt elements of their culture to the metropolis environment. Taking into account the fact that the model only approaches to the reality description, coarsens it, as well as gives the basic idea about it, the study results have shown that the main activities of the national cultural organizations are directed to work in a field of the language practice, the symbolic-iconic range of clothing, diet, dwellings, crafts, song and dance creativity, calendar’s holidays, religious views, which construct the body of the ethnic-cultural model elements. Ukrainian and Belarusian national cultural organizations working in Novosibirsk are integrated into the Siberian metropolis modern life, build a collective image of their national culture based on ethnic-cultural patterns. In addition to demonstrating cultural identity, they are aimed at promoting a tolerant attitude towards other peoples’ cultures.