BUSINESS MANAGEMENT COST ESTIMATES BASED FRANCHISEE FRANCHISED AWARD
A.V. Patrusheva
Ltd. ≪System≫, Str. Karl Liebknecht, 35, Omsk, 644099
Keywords: франчайзинг, оценка бизнеса, снижение рисков, метод сценариев, франчайзинговая премия, franchising, business valuation, risk reduction, scenario method, franchise premium
Subsection: THEORETICAL SEARCH AND OFFERS
Abstract
The goal of the present paper is to evaluate the increase of value of franchisee’s business obtained thanks to its participation in the franchise network. It is demonstrated that this increase of value is based on the lower level of risks of franchisee in comparison with an independent businessman because franchising as an entrepreneurial tool allows to reduce commercial, marketing, financial and legal risks. The notion of franchise premium was introduced to denote this increase of value. A method of evaluation of this franshise premium is proposed. This method is based on analysis of discounted cash flows obtained by franchisee and an independent within three possible scenarios (pessimistic, most probable and optimistic). Main advantages and disadvantages of the proposed method are described.
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