INVESTMENT PREFERENCES - BASIS IN DECISION-MAKING PROCESS IN THE SECURITIES MARKET
V.V. Chechin1,2, A.V. Novikov3
1Kemerovo State University, Str. Red, 6, Kemerovo, 6650043
2LLC "BCS Broker", Str. Spring, 23 Kemerovo, 650000
3Novosibirsk State University of Economics and Management, Str. Kamenskaya, 56, Novosibirsk, 630099, Russia
Keywords: инвестор, инвестиционное решение, инвестиционное предпочтение, рынок ценных бумаг, investor, investment decision, investment preference, securities market
Subsection: FINANCE, ACCOUNTING AND ANALYSIS
Abstract
The article defines the investment preference in the securities market and presents the classification of its characteristics. It is shown that each group of investors has individual objectives and subjective needs, which depend considerably on individual investment preferences, in the course of their activity in the securities market. The factors, defining formation of the characteristics of investment preferences of investors, are revealed and described in detail; the relation between the factors, investment preferences and decisions made by investors in the securities market is shown.
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