ORGANIZATIONAL AND LEGAL ASPECTS OF FRANCHISING IN RUSSIA
V.V. Kutcenko, S.W. Rovbel
Novosibirsk State University of Economics and Management, Kamenskaya st., 56, Novosibirsk, Novosibirsk Region, 630099
Keywords: руководство по франшизе, договор франчайзинга, обучение персонала франчайзи, учебный центр франчайзера, franchised guide, franchising agreement, training of staff franchisees, franchisor’s training centre
Abstract
The article examined relationship the subjects of the business model franchising. Organizational and legal interaction of participants is based on franchised guide and franchising agreement. Staff training for organizations franchisee can carried out different forms. Self-learning with using the package of educational programs for individual entrepreneurs is the optimal. Training at the franchisor’s training centre is expedient for salaried managers and professionals organizations franchisee.
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