USE OF CROWDSOURCING AS SOURCE OF INNOVATION AND IDEAS IN COMPANY
R.A. Dolzhenko
Altai State University, pr. Krasnoarmeisky, 90, Barnaul, Altai region, 656049
Keywords: Инновационная экономика, краудсорсинг, открытые инновации, краудсорсинговый проект, коллективная работа над инновационными идеями, Innovative economy, crowdsourcing, open innovation, crowdsourcing project, team work on innovation ideas
Abstract
The article is devoted to the possibilities of using crowdsourcing as a source of innovation for the organization. The essence of crowdsourcing is defined, the benefits of its use in innovation for the organization and the employees are highlighted. Experience of AlfaBank and Sberbank of Russia, first domestic companies, which has attracted a community of interested employees and customers to improve performance, rework of products and services, is considered.
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