BEHAVIORAL ASPECTS OF FINANCIAL DECISIONS OF HOUSEHOLD ECONOMIES
N.V. Serova
Novosibirsk State University of Economics and Management, Novosibirsk
Keywords: household economy, risk, behavioral factors, finance, financial decision
Subsection: FINANCE, ACCOUNTING AND ANALYSIS
Abstract
This article reviews investment variants of household economies and related risks. The author offers to consider investment risks together with behavioral risks when a decision of investment is made by a household economy. The author demonstrates the significant influence of behavioral factors by reviewing some examples of "irrational" behavior of household economies.
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