THE INFLUENCE OF THE “PUBLIC RELATIONS” ACTIVITY ON THE FORMATION OF CULTURAL-IDEOLOGICAL VALUES OF THE YOUTH
O. A. Sukhareva
Moscow
Keywords: media, public relations, evaluation structure, young people’s upbringing, culture, ideology
Subsection: Part VI. THE PROBLEMS OF FORMATION OF CREATIVE PERSONALITY IN THE MODERN EDUCATION SYSTEM
Abstract
The article features the topical problems of the influence of PR on the formation of the cultural-ideological values of the youth. The author analyzes the functions of the media and their influence on awareness, self-consciousness and intelligence of young people.
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