Home – Home – Jornals – "Philosophy of Education" 2010 number 4

This article is devoted to the semiotic analysis of the concepts of «denotation» and «interpretation». On the basis of the analysis, the conclusion is made that the sign can display reality only in the course of human activity. Denotation of the sign is a way of its usage and interpretation. From the point of view of the denotation theory, the interpretants are verifiable and describable correspondences associated with another sign. Thus, the content analysis becomes a culture-conditioned operation which is carried out only with the physically verifiable (perceived) products of culture, i.e. with other signs and their mutual correlations. The process of unlimited semiosis shows how denotation, constantly correlating one sign with another or with a number of other signs, depicts the culture elements.