MASS-MEDIA AS A TOOL OF MANAGEMENT OF THE INNOVATIVE SOCIETY
D. A. Abdakimova
Keywords: mass-media, information society, authority
Pages: 62-68
Abstract
In the article the mass communication media are considered as tools of the society management. Through the mass communication media the information product gets into the widest strata of the society, the most remote corners both within the national societies and in the global scale.
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