THE PARADIGM OF MANAGEMENT OF THE INSTITUTION OF HIGHER EDUCATION ORGANIZATION CONNECTED WITH THE USE OF GENDER POTENTIAL
I. V. Savenkova, S. V. Klyuev
Keywords: gender potential, gender identity, management of the institution of higher education organization
Pages: 245-249
Abstract
The topical character of the theme is clear, because the large-scale socio-cultural and political transformations of the Russian society in the last decades have fostered changing the status and role positions of men and women. In the article, the authors analyze the career aspirations of women, and offer an innovative model of management of the institution of higher education organization with the use of gender potential. The authors emphasize that the men and women should have an equal right to independently choose their professional way and have an opportunity to participate in the sphere of management.
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