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Humanitarian sciences in Siberia

2006 year, number

Socialization of Youth in the Context of Cultural Transformations in the Russian Federation: Self-determination through Consumption

Shabanov L.V., Surovtsev V.A.
Keywords: socialization, culture-type transformation, self-determination, culture of consumption

Abstract

The purpose of the paper is consideration of the latest tendencies in the dynamics of development of the youth subculture. The problem field is the growing influence of such phenomena as mass fashion and advertising promoting a certain life-style. The authors present some conclusions which allow them to make a forecast of the further development of modern youth subculture.