THE METHOD OF REAL OPTIONS AND THE BUSINESS MODEL "LEAN CANVAS" IN THE PRACTICE OF PERFORMANCE EVALUATION OF IT PROJECTS
M.S. Kaz1,2, E.A. Akerman1
1National Research Tomsk State University, Tomsk, Russian Federation
2Tomsk University of Control Systems and Radioelectronics, Tomsk, Russian Federation
Keywords: real options, Lean Canvas business model, IT project, uncertainty factors
Abstract
The relevance of the study is due to the active implementation of IT technologies in various aspects of companies, which gives special importance to the development of a methodology for assessing the effectiveness of projects in a highly uncertain environment. The paper presents the methodology and assesses the effectiveness of IT projects using binomial «decision tree» model and iterative risk assessment metamodel «Lean Canvas». The comparative assessment of IT project efficiency using discounted cash flow method, binomial «decision tree» model and Black-Scholes model was carried out. The results have shown the advantage of option-based approach to the evaluation of IT project efficiency in comparison with the traditional DCF method, which allows to build flexibility in the planning and management of the project, assess its potential and consider the uncertainties as additional opportunities for profit.
|
