PROPAGANDA AS A METHOD OF INFLUENCE ON COLLECTIVE CONSCIOUSNESS: GENERAL THEORETICAL ASPECT
S.G. Karepova, S.V. Nekrasov, A.N. Pinchuk
Federal Center of Theoretical and Applied Sociology of the Russian Academy of Sciences, Moscow, Russian Federation
Keywords: modern social reality, propaganda, influence, manipulation, consciousness, method, national security, state
Abstract
This article deals with the general theoretical foundations for the institution of propaganda as part of the current area for the protection of the country’s national security enshrined in the regulatory state documents. The content of the article considers both the method itself, its key characteristics (mind control and compulsory structural elements, clear underlying logic, the total usage of a number of methods to influence collective consciousness and the focus on an emotional-volitional level, etc.) and the main approaches to the scientific classification of propaganda integrated into the authors’ scheme. The authors note that the research direction contents a considerable research potential within the preservation of the country’s national security.
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