TRENDS OF POTENTIAL REGIONAL CONSUMER MARKET DEVELOPMENT
T.G. Khramtsova1, O.O. Khramtsova2
1Novosibirsk State Pedagogical University, Novosibirsk, Russian Federation
2Novosibirsk State University of Economics and Management, Novosibirsk, Russian Federation
Keywords: потребительский рынок, потенциал потребительского рынка, розничная торговля, производительность труда в торговле, обеспеченность населения объектами розничной торговли, эффективность использования торговой площади, динамика оборота розничной торговли, оборот розничной торговли на душу населения, consumer market, consumer market potential, retail trade, labor productivity in trade, provision of retail goods to the population, efficiency of use of the trade area, dynamics of retail trade turnover, retail trade turnover per capita
Abstract
The article considers some methodological issues of researching the potential of the regional consumer market, analyzes the indicators characterizing the availability and use of labor potential, infrastructure elements, commodity stocks in Novosibirsk region. Index multiplicative models of the studied indicators allowed us to obtain a quantitative assessment of the influence of factors on the consumer market potential. The development of retail trade turnover is regarded as a social and economic effect of the consumer market functioning. The author came to the conclusion that there is a lack of effective use of the regional consumer market potential and there are problems in the retail regulation system.
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