Tourism Technological Platform as a Tool to Ensure the Competitiveness of Regional Tourism Products
V.N. SHARAFUTDINOV, E.V. ONISHCHENKO, A.I. NAKONECHNY
Sochi Research Center, Russian Academy of Sciences, Teatralnaya st., 8, Sochi, 354000, Russia
Keywords: туризм, туристский сектор экономики региона, региональный турпродукт, устойчивое воспроизводство регионального турпродукта, туристская технологическая платформа, конкурентоспособность регионального турпродукта, tourism, tourism economy of region, regional tourism product, sustainable reproduction of regional tourism product, tourism technological platform, competitiveness of regional tourism product
Abstract
The article is devoted to the problems of developing tourist zones in Russia’s economic space through designing and implementing tourism technological platforms providing sustainable reproduction of competitive regional tourism products. We consider the practices of applying tourism technological platforms abroad and prospects of their introduction in Russia. The authors conclude that now, while transitioning to the digital and «smart» economy, the introduction of the methodology of tourism technological platforms is an indispensable condition for increasing the competitiveness of domestic regional tourism products. The main research methods are the comparative and content analyses, the main research approaches are systemic, integrated and interdisciplinary ones. Research results can be used in elaborating the fundamental theory of tourism, concepts and strategies for the spatial development of Russian regions.
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