Fundraisers and Their Motivation (Case of Public Social Service Agencies in Omsk Oblast)
A.V. KARPUNINA
College of Social Workers, Moscow Department of Labor and Social Protection, B. Novodmitrovskaya st., 63, Moscow, 127015, Russia
Keywords: государственные учреждения социального обслуживания населения, Омская область, фандрейзинг, фандрейзер, мотивация, public social service agencies, Omsk Oblast, fundraising, fundraiser, motivation
Abstract
By using sociological methods, the article examines fundraising activities in public social service agencies of Omsk Oblast. We give characteristics to the regional system of social services and provide rationale for choosing it as our research base. The article builds a fundraiser’s sociological profile and explo- res the main components of his motivational frame. The study depicts motives for attracting additional resources and special features of fundraisers. We show that there is a need to professionalize fundraising in social service institutions, train fundraisers, and prevent their emotional burnout. A revealed specificity of fundraising activity makes it possible to view it as intermittent work, which has signs of both wage and volunteer labor; thus, this matter demands further economic and sociological study.
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