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Professional Education in the Modern World

2017 year, number 1

FEATURES OF MEDIA EDUCATION IN THE CONDITIONS OF GLOBALIZATION AND INFORMATION SOCIETY

A.S. Begalinov
TRK “South Capital”, Almaty, Republic of Kazakhstan
Keywords: глобализация, информационное общество, рыночные отношения, медиавоспитание, медиавоспитательное пространство, медиатехнологии, медиакультура, globalization, the information society, market relations, mediaeducation, media educational space, media technology, media culture

Abstract

The article focuses on the development of media education in the context of globalization and the information society. The author shows that these processes have both positive and negative affects. Negative aspects of globalization include the destruction of the secular humanist traditions. The author considers the essence, content and methodology of construction and heuristic value of media education. Attention is paid on expanding the traditional means and methods of education through the use of modern media and new educational tools and technologies that repeatedly increasing the educational potential of the subjects of education.