CONCEPTS OF FORMATION OF PRODUCT QUALITY, AIMED AT INCREASE OF BUSINESS PERFORMANCE
E.V. Freydina, L.N. Lapshova, A.A. Tropin
Novosibirsk State University of Economics and Management, Str. Kamenskaya, 56, Novosibirsk, 630099, Russia
Keywords: базовое качество, восприятие, дифференциация, концепция, качество продукции, ориентация на потребителя, планирование качества продукции, basic quality, perception, differentiation, concept, product qualify, consumer orientation, planning of product quality
Abstract
The article presents the key concepts of formation of product quality, aimed at increase of business performance. Methodological bases and modern tools for implementation are provided for each concept. It is shown that the possibilities regarding implementation of the concept with the selected orientation are defined by the business position on the market, its technical and intellectual potential.
|
