DEVELOPMENT STRATEGY AS THE MAIN COMPETITIVE ADVANTAGES OF THE BRICS ASSOCIATION
A.V. Novikov1, I.Ya. Novikova2
1Novosibirsk State University of Economics and Management, Kamenskaya st., 56, Novosibirsk, Novosibirsk Region, 630099
2Siberian Academy of Finance and Banking, Polzunova st., 7, Novosibirsk, 630051
Keywords: конкурентоспособность, конкурентные преимущества, страны БРИКС, индекс глобальной конкурентоспособности, стратегии развития БРИКС, competitiveness, competitive advantage, BRICS, global competitiveness index, development strategy of the BRICS
Abstract
One of the main directions of improving the competitiveness of the Russia under globalization of world economy is the development of all-round cooperation in the framework of the groupings of countries, such as the BRICS. The modern views on the essence of the Interstate Association of BRICS, its geopolitical and economic role are discussed in article. The main indicators for individual countries and BRICS in General, conclusions about the place of the BRICS in the world and the location of each country in the BRICS are given in the article. The analysis of the results of the research of the World Economic Forum «The Global Competitiveness Report 2014-2015» is conducted. The authors identified five groups of countries by level Competitiveness in the ranking of the World Economic Forum. Competitive advantages and the weak position of the BRICS countries in this rating are brought into paper. Five development strategies as a major competitive advantage combining BRICS are formed: Finance, Education, Business, Markets, Infrastructure. There are examples of each of these strategies.
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