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Humanitarian sciences in Siberia

2015 year, number 1

THE DEVELOPMENT OF THE FAR EASTERN BOOK PUBLISHING AND TRADE AT THE TURN OF THE XX - EARLY XXI CENTURIES

I.A. Goncharuk
Far Eastern Federal University, Vladivostok, Russky Ostrov, Ayaks, 10, Build. F, Room 427
inna-korrektor@mail.ru
Keywords: book market, university publishing, book production, book-selling network

Abstract

The article analyzes the current state, main trends and peculiarities of the book publishing industry and trade in the Russian Far East in the late XX - early XXI centuries. The author pays much attention to the activities of publishing houses of higher schools while studying the book market structure. Analyzing the role of university publishing houses in the Far Eastern book market structure, the author emphasizes the State nature of the book publishing activities carried out by the editorial departments of higher schools; presents data on the amount of titles and number of printed copies of books issued by the higher institutions in the Far Eastern region, data on the book production of the regional publishing houses (percentage wise, considering the amount of titles and number of printed copies), as well as circulation data for the regions within the Russian Far East including average numbers of book copies (in 2005, as compared with 1985). The article conducts a comparative study on the Russian Far-East publishing industry activities in 1985-2005; reveals the reasons for decreasing numbers of book copies and growing numbers of book and brochure titles released in the Far Eastern Federal District including those issued by the editorial houses of higher schools as well as the Far Eastern and Yakutsk Publishing Houses. Special attention has been paid to the Khabarovsk Krai possessing the largest book-selling network «Mirs» in the Far East. The author examines the book industry of the city of Khabarovsk in 1999-2002 as well as the book trade in the region during the 1950s -1990s compared to the present time; studies the book trade activities of the Khabarovsk company «Mirs» (including the trade margin, assortment of books in shops, number of book-selling enterprises, company actions, etc.); presents the statistical data on the book trade activity in the Khabarovsk and Primorsky Krais, in particular, on the number of bookstores in the subjects of the Far Eastern region. The author specifies the main trends in business activities of the book-selling enterprises in the region and analyzes peculiarities of cooperation between the bookstores and publishing houses in the Russian Far East.