Home – Home – Jornals – "Philosophy of Education" 2015 number 2

In the conditions of formation of media-pedagogy, media-upbringing begins to identify itself. In the foreign literature it is presented as a scientific discipline concerned with the issues of upbringing in the context of media, which aims to help the younger generation to better adapt to the world of media-culture, to master the language of media, to learn how to analyze the media texts. The purpose of the article is to identify the characteristics of the space of media-upbringing and of media-upbringing as new directions in the philosophy of education and pedagogy. The content of the article reveals the problems associated with the formation of media-upbringing, provides a concept of media, and considers the need of classification of the media instruments in upbringing. Modern media, which include all media (press, cinema, TV, internet resources) are working today on the formation of the consumer type of personality, which inevitably leads to a number of problems: unreliability (or direct distortion) of the real facts; ideologization/commercialization of media; low ethical level with the destruction of the moral and cultural norms of behaviors and vocabulary. Such a state of media and the media space requires an appropriate control from the part of the state, and from the educational institutions. Therefore, the issues of identity formation of the younger generation in the conditions of media space are becoming more and more relevant, and the research of the tool for their solution, media-upbringing, a social order of the society. Currently in the media-pedagogy there is still lacking a unified for all countries terminology. As a rule, not only scientific schools, but some individual scientists suggest various formulations of such key notions as «media education», «media culture», «media literacy» and finally «media-upbringing». The diversity of approaches in the treatment of these concepts is related to the fact that the role of mass media, the methodology of constructing the spaces of media-upbringing and the mechanisms of action of media and technology in shaping the personality are still in their infancy. Therefore there is an urgent need for philosophical understanding of the situation, as a result of which there will be clarified, first of all, the new spiritual directions which improve the effectiveness of upbringing. An important role in this process is played by the use of the new possibilities offered by media and technologies, the study of the contemporary media-upbringing space and the concept of «media-upbringing».