COMPETITIVENESS OF EDUCATIONAL SERVICES AND THE WAYS TO IMPROVE IT IN MODERN CONDITIONS
N. V. Terzi
Taras Shevchenko Transnistria State University, 25 October str., 128, building 2, Tiraspol, MD-3300
Keywords: educational services, competitive market of educational services, innovative capacity, human capital
Abstract
The paper defines the concept and indicators of competitiveness of educationnal services, deals with the problems and ways to improve it. In modern conditions, it is necessary to reform the education system at all levels, develop the system of continuing professional education, introduce new ways of financing, new educational standards, improve the availability and quality of educational services, increase the investment attractiveness of the education sector, the competitiveness of educational services. The competitiveness of an educational service is its ability to maintain its competitive advantages at all stages of the life-cycle and to compete in the long run in the market of educational services due to its continuous improvement. Through the manifoldness of agencies that provide variety of the offered educational programs, the education system acts as a supplier (agent of the offer) of the educational service in the market, whereas the households present a demand for this service. A criterion of competitiveness of the educational service is the indicators of competitiveness of the recipient of this service. The competitiveness of the recipient of the educational service is a property of human capital, allowing him/her to win in the market of skilled labor. The system of indicators of competitiveness of the recipient of the educational service includes the basic indicators and the specific indicators. Talking about the competitiveness of educational services, it is necessary to consider the continuous interaction of labor market and educational services. The competitive educational services are the services that are able to respond flexibly to the labor market demands. Certainly, the formed trend of universal higher education reduces the competitiveness of educational services. A signal in the form of a college diploma no longer works, because it has lost its informational value; so a "chase" takes place for the diplomas of higher and higher level. Such situation is fraught with the appearance of deep structural imbalances.
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