Home – Home – Jornals – Professional Education in the Modern World 2014 number 2

The paper analyzes the regional experience of training of the Bachelor Degree students in «Advertising and public relations» in the Republic of Tatarstan.

The paper examines the general cultural and professional competencies included in the Federal state educational standards in «Advertising and public relations», as well as the pedagogical methods and techniques of formation and assessment of these competences. The article reveals the peculiarities of the practice-oriented training of students. For example, the specific tasks from the practice of enterprises in Kazan demonstrate the advantage of active forms of training in developing competencies of the graduates. Some of these tasks involve group work and are aimed at the formation of the teamwork skills. The article contains methodical instructions for students on the implementation of the tasks.