ADVERTISING EDUCATION IN THE INFORMATION SOCIETY: THE FOUNDATIONS AND PERSPECTIVES
A. V. Kharlamov
Novosibirsk
Keywords: information society, advertising, social network, digital technologies, competences, social virtualization
Abstract
The author analyzes the place and content of advertising education in the context of modern information society development. The institutional specificity of advertising education in Russia is investigated in the article. Also, there are shown the connection of the development of digital and advertising technologies with the changes in educational standards, professional competences, and social virtualization. The author justifies the need of studying and using the advertising education as one of specific forms of the humanitarian influence on the processes, taking place in the society.
|
