APPLICATION OF LOGISTIC METHODS TO TOURISTIC ENTERPRISE MANAGEMENT
L.N. Strebkova, B.I. Shteingoltz
Keywords: logistics, logistics chain, tourism, tourist product
Abstract
Logistics features in tourism, its main functions in the process of touristic enterprise management are considered. JIT («Just in time») logistic concept is described, its workability in tourism is assessed. Conditions of implementation into touristic office practice and effective performance of JIT are defined. The basics of ECR («Efficient Consumer Response») method and outlook for its application to the activity of all touristic marker participants are stated.
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