Home – Home – Jornals – Professional Education in the Modern World 2013 number 2

The vector of journalism education has changed dramatically under the influence of the socio-political and socio-economic transformations at the end of XX – beginning of XXI centuries. Today the priority direction of professional training of future journalists is the organization of the creative activities of students, the creation of conditions for the development of their creative potential and self-expression. The article presents definitions of the notions of «creativity», «creative potential» and «creative personality of the journalist»; the stages are distinguished, the specificities and features are defined of the process of development of the creative potential of the future journalist in the conditions of the creative educational environment conducive to the professional-creative self-realization of personality. The author emphasizes that the development of the creative potential of the future journalist is a lengthy and continuous process, which requires from the teachers a creative approach to the training of future media professionals.