Home – Home – Jornals – Professional Education in the Modern World 2013 number 2

The article discusses the communication problems within «the current model of the world». In the context of globalization the majority of the institutions of the State are controlled by markets. The subject-ness, preferred by the market, is the «consumer». It is precisely the subject-ness that determines the human activities. The subject-ness of the «consumer» has a fundamental impact on the ability and practice of communication depending on the variability of social forms.