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Professional Education in the Modern World

2013 year, number 1

THE CREATIVE POTENTIAL OF PERSONALITY IN THE CONTEXT OF FORMATION OF THE PROFESSIONALISM OF THE FUTURE JOURNALIST

M. D. Dyachenko
Keywords: journalist, personality, professionalism, professional education, development, self- realization, creativity potential, creative educational environment

Abstract

The social order for the creative journalists and the increasing demand of the individual in the use of the internal potential resources for professional growth and self-realization actualize the problem of development of the creative potential of personality The article is devoted to the philosophical, pedagogical, psychological and journalistic approaches to the understanding of the phenomenon of creative potential of personality and journalistic professionalism; the questions of creative activity of students; define the conditions of development of creative potential of the future of the journalist in the process of professional training. The author emphasizes that one of the signs of professionalism of the journalists is his creative approach to fulfilling professional functions and social roles, which eventually leads to success and competitiveness in the sphere of journalism.