THE THEORETICAL-METHODOLOGICAL FOUNDATIONS OF THE COMPETITIVENESS OF THE EDUCATIONAL SERVICES OF THE INSTITUTION OF HIGHER EDUCATION
L. N. Ivanova, A. V. Kiryanko
Keywords: market of educational services, educational services, competitiveness of educational services, competitive advantage, consumer value of educational services, the assessment indicators, optimization directions forthe management of the educational service c
Pages: 250-258
Abstract
The main idea of the articleis to study theoretical and methodological bases of the competitiveness of educational services in higher education. The essential characteristics of such definitions as «the market of educational services», «educational service» are considered; the factors, influencing the competitiveness of educational services, are analyzed. The paper investigates different approaches to the system of evaluation of competitiveness of educational services of the institution of higher education. The authors propose five priority directions for optimization of management of the educational service competitiveness:«marketing», «designing and development of educational programs», «admission of students», «design and implementation of the programs of additional education», «scientific research and development, innovative activity».
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