FORMATION OF LINGUISTIC COMPETENCE OF THE STUDENTS IN THE CONDITIONS OF MODERN EDUCATIONAL SPACE
L. O. Zimina
Keywords: linguistic competence, speech culture, language individual, speech communication effectiveness, communicative failures, advertising discourse
Pages: 210-218
Abstract
This article is devoted to the problem of the linguistic competence formation of the higher education students. The contemporary communicative situation dictates the necessity of Russian language and Speech culture training, using the example of new functional speech models. On the basis of a theory about the exemplary speech qualities, there are considered the typical cases of communicative failures and the ways of elimination of speech mistakes on the example of the advertising discourse
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