Home – Home – Jornals – "Philosophy of Education" 2011 number 2

The objective and subjective characters of the interest to the advertisement education are revealed in the article. The author demonstrates that the competence paradigm of the advertisement education in the technical universities corresponds to the dynamism tendencies and unstable socio-cultural reality. This paradigm is remarkable, on one hand, for being complexly organized and for its fast communication; and, on the other hand, for its orientation to cooperation and tolerance. It is considered that the humanitarian specialties such as Advertising and Public relations should play the role of development and renovation accelerator, as they improve the university image, reveal its innovativeness, and guarantee high-quality education to provide its competitiveness in the market of educational services.